Locality Links C.I.C.

,Population ageing is a success story. However, there is little doubt that this demographic transition may have profound economic, social and political implications.

In this regard, many commentators have emphasised deteriorating old age dependency ratios and strains on the public system and the working age population. Many portray older people as frail and dependent and the ageing of the population as an unsustainable burden on national finances and in particular on health and pensions systems.

Given the range of stakeholders that have responsibility for or can influence the broader determinants of health, stronger engagement, interaction and joint working around wellbeing and ageing issues is critical.

Locality Links CIC will work with a wide range of stakeholders to:

• • Promote activities which will help to combat age discrimination and to dispel age related stereotypes.
• • Combat ageism through awareness campaigns and by encouraging the media and other opinion-making actors to give an age-balanced image of society.
• • Ensure that older people’s needs are considered in the development of any policies that might affect them.
• • Promote a better understanding of the importance of intergenerational solidarity and ensure that policy developments enhance solidarity between generations.
• • Encourage the development of intergenerational initiatives at local, regional and national level.
• • Create a better awareness of the needs and preferences of people as they age, during policy and service development, by adopting more comprehensive and inclusive approaches to consultation.